8 Smart & Easy Facebook Marketing
Ideas
Social Media
It’s rare for each day to travel by
without me scrolling through my Facebook feed. And I’m not alone: consistent
with DMR, 65% of Facebook users go online daily.
1. Target an Insanely Specific Audience
Did you recognize that you simply can
target French and English speaking women, between the ages of 31-56, who sleep
in a 10-mile radius of Boston, MA, who are “fit moms” of grade-school kids?
Don’t believe me? inspect my article on the 11 unbelievably specific Facebook
audiences you'll target.
The super-sophisticated level of ad
targeting is one of the most reasons to be excited about Facebook marketing.
Hopefully, you’ve dedicated time and resources to analyze your customer base
and forming buyer personas; now you'll put those personas to use and follow the
folks that are presumed to have an interest in your products or offerings.
Caution! If you go too specific this
strategy can work against you so, keep an eye fixed on the audience definition a tool to make sure you’re not getting so granular together with your persona
targeting that no-one sees your stuff.
Facebook marketing audience
2. Run an easy Contest to Up
Engagement
Facebook contests are nothing new,
but that does not make this Facebook Ad tip any less helpful. You’ve likely
been exposed to several, and have potentially even entered some (I know I
have). But have you ever actually tried running one yourself?
Running a contest with a tempting
incentive is one among the simplest ways to spur ad engagement on Facebook.
What beer lover wouldn’t need a free trip to at least one of the simplest
beer-fests in Boston (see ad below)?
Facebook marketing contest ideas
The best thing about running a
contest is that it doesn’t need to be overly complicated. Follow Harpoon’s lead
as an example, simply asking people to submit photos together with your
product in them, then choosing a winner randomly for a fun trip.
3. Create Short, Enticing Video Posts
So, you have tried marketing your
company with videos on Facebook, but the people just don’t seem to be interested? this is often likely thanks to
one among two reasons:
Your videos are too long
Or, they’re just not engaging enough
Facebook users are looking to be
entertained. They’re spending their time on a social platform, likely to wait
or stalk their friends, so you would like to divert their attention quickly,
with entertaining content. What better thanks to do this than through video?
Other marketers are catching onto
this trend. the quantity of average daily video views on Facebook doubled from
4 billion video views per day to eight billion, between April and November of
2015!
Companies like BuzzFeed have found
out the recipe to driving video engagement – keep it short and sweet, with a
visually engaging thumbnail. I spent about 2 hours the opposite night watching
these short video recipe posts on BuzzFeed Food’s Facebook page.
Facebook marketing video ideas
As a bonus for you, the marketer,
short videos are easier to film and edit! Here are the 15 tips for filming and
editing marketing videos.
4. Use the Eye Contact in Your Images
to Direct Attention
People follow directional cues from
people. If everybody within the room looks up, you’re getting to search too.
this is often attributed.
“Human beings have a natural tendency
to follow the gaze of others, and that we are coached since birth to follow
arrows directing us to where we should always be looking/going” says Help
Scout’s Gregory Ciotti.
Take advantage of this fact to focus
viewers’ attention toward the foremost important a part of your Facebook ad. as
an example, if you've got a robust call-to-action, you'll show a picture with
an individual watching or pointing thereto text.
Check out Moz’s Facebook post below –
the image shows a transparent journey of where to direct your eyes, starting
with Rand’s gaze then following the red arrows.
ideas for Facebook marketing
5. Post of Images
Dogs Acting Like Humans or Babies
I’m aware that this tip sounds
bizarre. But it works! Why? Because who doesn’t love dogs and babies?
Oh, dogs and babies aren’t associated
with your brand? Who cares? Make them associated with your brand by giving them
hilarious, brand-related captions. Bark Box happens to be within the pet
industry, but they really shine at this with adorable images of dogs with
human-like captions.
Facebook image ideas
When you’re doing Facebook marketing,
it’s an honest idea to not take yourself too seriously. Inserting some
playfulness into your posts will grab busy, distractible people’s attention,
and this is often the right formula to try to just that: Baby + headset and
suit + adult-like caption, always makes for an honest laugh.
6. Target the Leads You have already
got on Facebook
who downloaded a guide titled
“Introduction to putting together Your Own Website.” Did you recognize that you
simply can upload an inventory of emails right into Facebook then show your ads
thereto audience? Through Facebook’s Custom Audiences feature, you'll target
the leads you’ve captured from your newsletter signup or other lead gen
efforts, or perhaps a gaggle of your current customers that you’re trying to
upsell.
Facebook custom audiences reach size
In addition to that specialize in
insanely targeted audiences (see tip #1) you ought to even be crafting ads to
the contacts you have already got but in a good more personalized way. as an
example, let’s say you've got an inventory of individuals
7. Clone Your Main Revenue-Generating
Audience
We’ve discussed a couple of
strategies for creating relevant audiences; once you’ve acquired enough data,
you'll clone your top-performing Facebook audience. Facebook’s Lookalike
Audience feature allows you to require an audience you
Facebook ad targeting creates a
lookalike audience
8. Humanize Your Brand with Fun
Employee Photos
Facebook is all about people. the first intent of Facebook was to interact with friends, not advertise your
business,
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